Jaime Chapman and Shaylee Bent: We Play Strong

Rockwear is proud to team up with First Nations NRLW stars Jaime Chapman and Shaylee Bent, two of the most exciting names in Australian women’s rugby league and powerful role models for women in sport. As Rockwear ambassadors, they bring the brand’s We Play Strong ethos to life, showing that strength is as much about mindset, culture, and community as it is about performance.

Rockwear’s We Play Strong platform celebrates women who move with purpose, confidence, and authenticity, whether they are competing at elite level, training in the gym, or staying active in everyday life.
The brand’s partnership with Jaime Chapman and Shaylee Bent is grounded in shared values: confidence, authenticity, and empowering women to move in ways that feel right for them. Both athletes speak openly about the importance of mindset, self belief, and life beyond performance, reflecting a more modern and holistic view of strength in women’s sport.

Jaime Chapman: Gold Coast Titans Star and Proud Indigenous Leader

Jaime Chapman is one of the NRLW’s most electric outside backs, playing for the Gold Coast Titans.  A proven strike weapon, she is known for her speed, footwork, and ability to change a game in a moment, exciting fans across Australia.

Chapman has represented the Indigenous All Stars, earning the Trish Hina Medal in the 2022 clash after scoring twice in a standout performance. She has also pulled on the jersey for New South Wales in Women’s State of Origin and represented Australia, with tries at international level as a Jillaroos outside back.

Growing up, pathways for girls and young women in rugby league looked very different. As Jaime explains, she often found herself as the only girl in boys’ teams, with limited opportunities to look up and see women playing at the top. Now, as a regular on national television and a key figure in the NRLW, she knows visibility matters.

She encourages young girls to step outside their comfort zone, not fear mistakes, and back themselves, because that is where real strength begins. This mindset aligns perfectly with Rockwear’s belief that women play strong when they trust their abilities and own their story.

Shaylee Bent: Hard-Hitting Forward and Consistent NRLW Force

Shaylee Bent is a powerful edge forward with a proven track record in the NRLW, having played for St George Illawarra Dragons and Gold Coast Titans, and currently playing for Wests Tigers. Her work rate, toughness, and line running have made her a key figure in every side she has represented.

On the representative stage, Shaylee has worn jerseys for the Indigenous All Stars, New South Wales in Women’s State of Origin, and Australia, including international fixtures and Prime Minister’s XIII appearances. She has also featured in NRLW finals campaigns and grand finals, underlining her impact at the top level.

Off the field, Shaylee is known for her upbeat personality and infectious smile, bringing positivity and warmth to teammates, fans, and community. She talks about strength as something that extends beyond the football field, focusing on saying yes to opportunities, backing yourself, and supporting other women to rise with you. That sense of joy, resilience, and connection is at the heart of We Play Strong.

Women's Activewear That Supports Every Kind of Strength

Alongside its ambassador partnerships, Rockwear continues to evolve its Australian women's activewear offering, creating pieces that support different pursuits, impact levels, and everyday movement.

Seasonal collections include softer, flexible pieces ideal for Pilates, yoga, and all day wear, as well as high impact, performance driven styles built for training and gym sessions. This mix lets women choose the support and feel that matches how they move.

Elevated colour stories, bold seasonal hues, monochrome staples, and cosy layering pieces are designed to be worn as sets or mixed into everyday wardrobes, helping women move easily from training to rest. Each range reflects the belief that strength looks different for every woman, every day, whether she is stepping onto a professional field or into a local gym or studio.

Playing Strong on and off the Field

Together, Jaime Chapman and Shaylee Bent represent the many ways strength can show up in women’s lives, from elite sport to community, culture, and everyday movement. Their stories, achievements, and leadership show young girls across Australia what is possible when they are seen, supported, and encouraged to play strong.

Through We Play Strong and partnerships with athletes like Chapman and Bent, Rockwear reinforces its commitment to creating activewear that supports women not just in how they train, but in how they live. Strength is not one size fits all, and Rockwear exists to help every woman define and own it, in her own way.